a Fashion Industry Website Design Case Study | Digital Republik

How An Engaging Website helped a Fast Growing Export House to Connect with the International Audience.

A Design Driven Export House with passion for exquisitely crafted Garments and Accessories, Fashion EXIM, in 2015, planned to make their business Digital. Unlike most of the Export this one was lead by a passionate young team. They were aware that their design & creativity had to be reflected in every brand element.

And, since there was no Online Presence the 1st step was to build a website that resonates with the Brand thinking & encouraging action from the International market.

Client's Need


The objective was to create a stark differentiation
from the other International Export Houses

Increase brand equity and online reach by focusing on
rich content additions and user engagement

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The Solution

Fashion EXIM, had a strong brand and a multitude of great things to highlight. We wanted to make the site as fun and invigorating as chatting with Team Fashion EXIM.


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Created an Ecommerce enabled website with an open source platform and customized it with:

Overall Brand Experience
We focused on making the overall experience as intuitive and self-serving as possible.
We came up with a better overall experience in presenting and exploring products and made it pleasurable and easy to navigate.
Search-able & Action-able Content
Create a highly usable, searchable and browse-able product catalogue with clear conversion points to contact for a quote
Lead Capture Module
A visitors registration form was created to capture leads.

Want to see the needle move on your sales?
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