Website Design Case Study For Internet Industry

How a well contrived website created a Differential Positioning for a Startup Incubator

A Group of Investors with a Legacy of 15 Years of mentoring Digital Startups had a very strong belief in the concept of time being the utmost important to an entrepreneur & more so to an Investor.

Like Startups the Start-up Incubation Market Is Cluttered too, therefore, when the Brand, 'Idea Wave Labs' conceptualized on the idea of having a Website, the brief was of only 2 words 'No Nonsense & Minimalistic'.

Client's Need

The primary intention was to call the interested 'Idea Owners' & Filter the Most Enticing Idea

Create a Differential positioning with a website in an online market where it's easy to fall in the 'Look Alike' trap.

The Solution

The Website had to disseminate the Brand’s Belief & Style of working in the most transparent form.

Case Study On Internet Industry Web Design

Well Thought of Layout

To bring Minimalism & Transparency on the same page we created only 3 Categories:

About the Brand - The Investing Belief & Prowess
What & How – What we are looking for & How we can work together
Getting In touch - Call to Action from Interested Idea Owners

Transparency in Information Dissemination

After Brainstorming on What will encourage people to share their ideas we decided & created 5 Categories.

The belief, 6 Elements To Succeed
The Process followed before investing
What Idea Wave Labs will bring to the table
What will Idea Wave Labs take in Return
The Exit Process

Captivating Call to Action

A Single Form was Created for the ‘Idea Owners’ to Share the Idea where the website visitors have to write & send their ideas in 140 Characters
The crisp content made it convenient for the investors to Curate the most Potential Ideas without wasting much time.