A Group of Investors with a Legacy of 15 Years of mentoring Digital Startups had a very strong belief in the concept of time being the utmost important to an entrepreneur & more so to an Investor.
Like Startups the Start-up Incubation Market Is Cluttered too, therefore, when the Brand, 'Idea Wave Labs' conceptualized on the idea of having a Website, the brief was of only 2 words 'No Nonsense & Minimalistic'.
The primary intention was to call the interested 'Idea Owners' & Filter the Most Enticing Idea
Create a Differential positioning with a website in an online market where it's easy to fall in the 'Look Alike' trap.
The Website had to disseminate the Brand’s Belief & Style of working in the most transparent form.