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14 Jul

ROI on video marketing? We have some metrics you don’t want to miss

Video marketing seems to be the talk of the town, especially with Facebook’s algorithm evolving which is now offering more real estate and visibility to video marketing. Holistically speaking, video marketing has the 3 objectives- building brand awareness and trust, educating customers and pushing sales. It is essential to decide what you want to achieve at the end of the campaign. If you are aiming to...
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14 Jul

5 Ways to connect Online Market with Offline Sales

Marketing your business is about recognizing, appealing to, and exploiting the behaviors of your target audience. Most digital marketing agencies in Mumbai believe that every target audience is distinctive, and the most successful marketing activities will alter from business to business. However, across audiences and industries today, people all share one behavior in common: That of bringing their online devices with them to all of...
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14 Jul

How to market content for your B2B audience

Marketing your brand to the right audience as a B2B company is very important.Marketing a B2B company is very different from marketing a B2C company since your audience doesn’t consume the content as a traditional consumer would. A good digital marketing agency would know how to divide the content for each audience. Surveys and studies show that most B2B audiences engage in business content through social...
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14 Jul

8 Effective Digital Marketing Strategy that Attracts & Engages Students

It’s not wrong to say that there are more people online than in physical shops now. Technology has become an integral part of our lives. Whenever we have a question our first instinct is to check on Google, similarly, we look on Facebook for public opinion. For any company, institution or organization it is essential to have digital engagement strategies. Not only for big companies...
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14 Jul

Best Practices to increase your ROI through Instagram Ads

Instagram has proven to be one of the most groundbreaking online platforms on social media right now. The unique photo-sharing platform offers brands one-of-a-kind opportunity to gain visibility and engage in dialogue with their customers. It's the age of meme culture and constant sharing of the posts with your friends. Hence, Instagram has provided this opportunity to digital marketing companies in India to promote their brands by...
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15 Jun

6 ways to maximize your Brick and Motor Business

The 21st Century - an era where man has invented cars that can drive themselves, foster communication in different continents, connect more than a billion people on the planet on one platform, and revolutionize advertising in its true sense. This is the era of the internet. Amongst these changing times, there are still a lot of retailers that find it futile to have an online presence...
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15 Jun

Why Digital Marketing Automation for your Business?

What is Digital Marketing Automation? Digital Marketing Automation largely refers to the software that streamlines, operates and automates the marketing tasks and workflows through the use of a digital medium. This makes the work of the marketing departments more efficient. Many marketing departments go through the pain of doing a few easy but important tasks repeatedly during the course of the day. Digital Marketing Automation acts...
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15 Jun

Important Tips for your Conversion Marketing Strategies

As a marketer, you must very well be into multiple campaigns to drive sales or engagement activities on your website. Often you wonder why your sales are not increasing, in spite of doing everything right, making your site easily accessible, having a call to action and so on. Consumers now-a-days have an idea of what their getting into when they’re asked to “Sign Up” or...
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15 Jun

Importance of Page Speed Optimization

E-commerce is a virtual race and speed is the key component of any race. Site speed plays a very crucial role in e-commerce sector. Every e-commerce aims to increase their conversion rate and decrease the bounce rates. Many studies have been done to try and figure out the main cause for increasing bounce rates and studies show that one of the key reasons for increasing...
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15 Jun

Industry Benchmarks for your Facebook Ad Campaigns

Advertising on Facebook is one of the most effective ways to advertise and cater to people of all ages. Hence, it is one of the fastest growing social media networks in the world. It provides a wide variety of advertising opportunities to industries and organizations. Digital marketing has been catching great speed in the past 2 years. This has positively impacted the world of advertising....
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