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Marketing Strategy

14Dec

Why you need influencers as part of your marketing strategy

We live in a digital world – there’s no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people…

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14Dec

Top 10 marketing Tips this Holiday Season by Ronika Shah, Group Account Director, Digital Republik

Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs 25,000 crore was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.

With the government’s…

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14Dec

Shaping Your Mobile Marketing Strategy

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.

What’s…

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14Dec

Shaping Your Mobile Marketing Strategy

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.

What’s…

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12Nov

Your Guide to New Age Email Marketing

Best Email Marketing Tips
When emails came into existence back in the 1990s, it was a painstaking process to go through your inbox. You first had to bear with a series of beeps and dashes before your computer connected to the internet, and then wait as each page took its own time to load. Today however, emails have become the fastest method of communication. People who are attached to…

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12Nov

Now, Shop Straight from Instagram

Instagram Online Shopping Feature
Instagram is loved. The popular photo-sharing application has millions of users who share life and food updates regularly. People are addicted to staying up to date on their friends’ lives, and Instagram helps them do this with ease. But, the humble photo-sharing app isn’t just for family and friends anymore. Brands too have jumped on the band wagon, and 50% of users follow at least…

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12Nov

Shaping Your Mobile Marketing Strategy

Mobile Marketing Strategy Tips
As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.

What’s…

Continue readingContinue reading

12Nov

Top 10 Marketing Ideas for this Holiday Season

Holiday Marketing Ideas
Over the last few years, e-commerce has completely monopolised holiday and festive sales. This year, Rs. 25,000 crores was spent during the sales season on platforms like Amazon, Snapdeal and Flipkart. There was a huge spike in mobile traffic as well, and e-commerce portals are doing well all through year. As the festive season continues, everybody is looking for new holiday marketing ideas.

With the government’s…

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10Oct

Tips and Tricks to Gain Referrals

Customer Referral Program
Brands often forget the importance of proactively working on their “refer-ability”. With little to no cost involved and the prospect of larger sales, it makes sense to gear your marketing campaign towards attaining referrals. After all, people don’t want to hear what they should be buying from slick salesmen or loud advertisements – they want to hear from people they know and trust. That’s where…

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13Sep

Behavioural Targeting Just Went a Step Further with Snapchat

Snapchat For Advertising
In today’s world, if you don’t have a digital presence, it’s almost as if you can’t be taken seriously. From pre-teens to MNCs, everybody spends some amount of time every day ensuring that their digital presence is being felt by the right kind of people. Keeping this in mind, it’s only natural that advertising too has gone digital. It should come as no surprise then…

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13Sep

Apps in Your Pocket with Ronika Shah, Group Account Director, Digital Republik

Essential Apps For Marketers
My 4 Frequently Used Apps:

Evernote:

“Well prepared, is a battle half won”. My preparation is led by ‘Evernote’ It helps me organize almost all my professional and personal tasks. Since it’s a cross-platform tool, I can access it through any device.

Evernote product features have helped me become more productive, by consolidating my day all in one place.

From my Meeting and Strategy Notes, to tasks and…

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13Sep

Up Your Business’s Ante with Instagram Stories

Instagram Stories
Social media is rapidly changing the business landscape. Take for example Instagram. The photo-sharing network recently launched a feature known as Instagram Stories. This very talked about feature allows users to share, in the format of a slideshow, videos and photos that will disappear after 24 hours. Such a posting on social media has an ephemeral quality which makes the ‘story’ all the more precious…

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15Aug

No More ‘One-Size-Fits-All’ Marketing! Make way for Personalized Marketing

Personalized Marketing
Picture this: You are at a clothing store with the most fashionable ensembles you’ve ever seen! You rush to the shelves, ecstatically picking up one clothing after the other thinking ‘this will make me a head turner’, only to realize they do not even have a sock available in your size…
Did we just hear a heartbreak?

If the clothes you seek shouldn’t be ‘One-Size-Fits-All’, why should…

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15Aug

Why You Need LinkedIn for B2B Marketing

Linkedin For B2B Marketing
Though B2B marketing does not gain as much attention as B2C marketing, there are many social platforms and opportunities that can make a world of a difference to B2B organisations if used right. No, social media is not just for check-ins, selfies and cat videos. While Facebook, Twitter and the like have all been successfully used to promote businesses, there is one platform that takes…

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15Jul

Tips and Tricks to Gain Referrals

Customer referal Program Tips
Brands often forget the importance of proactively working on their “refer-ability”. With little to no cost involved and the prospect of larger sales, it makes sense to gear your marketing campaign towards attaining referrals. After all, people don’t want to hear what they should be buying from slick salesmen or loud advertisements – they want to hear from people they know and trust. That’s where…

Continue readingContinue reading

15Jul

Why You Need Influencers as Part of Your Marketing Strategy

Influencer Marketing Strategy
We live in a digital world – there’s no denying it. Everywhere we go, people are constantly looking at their Smartphones, adding pictures on Instagram, checking in on Facebook, or gathering followers on Twitter. We now interact with people and brands around us in a predominantly digital format, and the marketing world has also adapted to embrace the change. Gone are the days when people…

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16Jun

Convert More Leads with a Good Landing Page

You’ve worked on social media campaigns, you’ve bought Google ads, you’ve worked on pay per click (PPC) campaigns, and you’ve sent out dozens of enticing emails to potential clients. They click on the link you’ve put in a blinking red box, and then land on your company’s home page. For months on end, you have a high click-through rate (CTR) but little to no conversions…

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11May

Your Guide to New Age Email Marketing

Tips For Email Marketing
When emails came into existence back in the 1990s, it was a painstaking process to go through your inbox. You first had to bear with a series of beeps and dashes before your computer connected to the internet, and then wait as each page took its own time to load. Today however, emails have become the fastest method of communication. People who are attached to…

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11May

Optimising Your Paid Search Lead to Sales Ratio

Paid Search Campaigns
In the past, sales leads were obtained by presenting content to the general public and waiting for interested customers to react. Approaches like cold calling, TV ads and social media ads are examples of this. With search engine marketing however, the potential customers are the ones initiating contact. A person looking for a service online is one who is ready to buy. So when someone…

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11May

Small Businesses Go Big on Social Media Marketing

Social Media
More than two-thirds (67%) of small and medium businesses have already assimilated social media marketing as a part of their overall marketing efforts or plan to start doing so sometime this year, according to a recent report from Clutch.
A whopping 42% on these SMBs who were surveyed had begun Social Media Marketing before 2015, while 15% began in 2015 itself.

Facebook plays a major role in…

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5Apr

The Importance of Responsive Design in Email Marketing

Responsive Email Marketing
We live in the on-the-go era. Everything from shopping to bill payments has made its way from our desktops to our mobile devices. There’s no reason online marketing should be left out of this movement. It’s the norm to see people catching up on the news or checking their email on their daily commute. However, while emailers have been around for some time now, responsive…

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5Apr

Little known ways to survive Instagrams New Algorithm

Advertising On Instagram
The controversial new algorithm was criticized from start itself. It was labeled as ‘The Death of Brands on Instagram’ even before it came into effect. Regular instagrammers, Instagram influencers and brands ate their heart out over the new update. They asked (or literally begged) to their followers to turn on their post notifications. Everyone is fretting about the change in Instagram even though they have…

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5Apr

Influencers Marketing 101 – Everything You Need to Know

Influencer Marketing Strategy
The digital marketing world has been thrown into disarray once more, as brands are scrambling to get behind the new influencer marketing strategy. Instead of spending heaps on traditional advertisements and celebrity endorsements, companies approach social media influencers to help improve their reach. Although not many brands have been able to master the influencer art, we’re here to help you do just that.

Why Influencer Marketing?
One…

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5Apr

Debunking the three Myths of Affiliate Marketing

Affiliate Marketing Myths
Since the birth of Google, every internet junkie has one dream: To wake up one fine morning, open their laptop, and just watch the sales roll in.

While the internet has changed our means of communication & levelled the playing field, it has also provided the budding entrepreneurs an opportunity to pursue a life of ‘Autonomy & Abundance.’

Now every marketer knows that building a sustainable online…

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8Mar

Marketing Automation – Know the basics of one of the hottest trend of 2016

Marketing Automation
If you’re a marketer, then you’ve heard about the rising star in town – Marketing Automation. Marketing Automation basically refers to the software that exists with the goal of automating marketing actions.

So what is Marketing Automation?

Marketing Automation is a category of technology which allows companies to streamline, automate, and measure marketing tasks and workflows, so they can increase operational efficiency and grow revenue faster. Many…

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14Feb

The New ‘Conversion’ Secret Weapon – Video Marketing

Video Marketing Campaign
The rise of the connected digital customer has lead to continuous shifts in the way marketers are managing their mobile, social & engagement marketing strategy.

While it was always obvious that the customer (‘audience’) is less interested in what Brands are trying to ‘sell’ to her, & more interested in knowing‘what’s in it for me’; Video Marketing has now become the ‘secret weapon’ for marketers globally…

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9Jan

What 2016 Holds For Video Marketing

Video Marketing in 2016
Question: What is the most convincing invitation to take action on the Web?
Any guesses?

Let us answer that for you. It definitely has to be the Play button. Agreed?

2015 was undoubtedly the year of Video Marketing. Somewhere in the range of 96% of B2B advertisers are presently utilizing video for drawing in groups of onlookers & standing out enough to be noticed in a swarmed market.

Video…

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14Dec

Email Marketing: Striking The Right Balance Between Content And Product Marketing

Times have changed & so has the importance that we accord to certain practices. Take E-mail marketing for example, over the last few years Email marketing has somewhat lost its first place in the popularity contest to its cooler younger brother social media.

However, research shows that e-mail marketing is still one of the most powerful way to reach your audience & drive conversions on a…

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14Dec

Tips To Enhance Your Real-Time Marketing Strategy For Social Media

Real-time marketing is marketing which is performed “on-the-fly” to determine the best way to approach a particular customer at a particular time and place. For example, when there is a popular trend on social media or a large-scale event happening around the world and a brand joins the conversation and pushes it forward that is known as real-time marketing.

The earliest example of real-time mass marketing…

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17Nov

Tips For An Effective Mobile App Marketing Strategy This Diwali

With the holiday season right around the corner, it is important for brands to get the right mobile marketing strategy in place. While coming up with an effective strategy, it is imperative that brands first determine the goal of their app, i.e. what do they want the user to do in their app? Is their objective to increasing engagement, drive sales or something else? And…

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17Nov

Tips To Combine SEO With Content Marketing

Gone are the days when content marketing and search engine optimization were considered as mutually exclusive activities. Today, given the crucial role that content marketing plays in the success of business online, it is of utmost importance to connect SEO activities with content marketing.

Brands need to ensure that their content team works in tandem with their SEO team so that not only is their content…

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17Nov

Realize The Power Of Dreams Through Honda’s Video – ‘Paper’

American Honda Motor Co., Inc. has recently created a very unique & innovative campaign that incorporates stop-motion animation. The campaign, which highlights six decades of innovation, is called “Paper” and pulls together 3,000 hand-drawn illustrations using stop-motion that takes viewers through a paper-flipping journey of Honda products from the very beginning. The film was devised in CGI but then created entirely in paper. The tagline…

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17Nov

The Power Of Connecting With Social Media Influentials

Traditionally, brands would push out content with little focus on creating conversations, but now the new campaigns tap influencers to engage with individuals and aim to create brand loyalty among them.

These social celebrities have proven quite valuable to brands by their ability to grow a loyal group of followers, creating engaging content consistently and inspiring trends.

Let’s see how the emergence of social media has lead…

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17Nov

Remarketing: The Superhero Code Which Improves The Conversion Rate

In the last decade or so the digital age has left humans with such a short attention span that even a goldfish can hold a thought for longer, according to a research.

Now Google says that 96% of consumers visit a website without completing the purchase for any number of reasons, and this is where remarketing comes into play. Remarking is a form of digital advertising…

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10Oct

7 Zero-Cost Marketing Tips For Startups

The ‘Digital Genesis’ wing of Digital Republik encourages and helps startups, early stage companies and aspiring entrepreneurs to leverage digital marketing,

The customized training program helps startups understand strategic marketing concepts & the tools required to make informed decisions, effectively making them ‘self sufficient digital marketers’ to tackle the initial stage.

As part of our initiative, here are some cost effective marketing tactics for all those bootstrapped…

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