Over the past few years, the digital landscape has seen rapid changes & growth. What was considered to be the hottest trend in the previous year soon became 'Business As Usual' (BAU) in the following.

2015 was another year of major change and transformation in the digital media and marketing world. Now, at the beginning of the New Year, we did a round up of the Top five articles that have intrigued the interest of brands & marketers alike in 2015, from our very own Digital Gazette:

Instagram is the current favourite of the millennials in India -

Facebook's popular photo & video sharing app Instagram doubled its base of monthly active users in India over the past year.
The app has gained immense popularity, with the people using it to express themselves. Here are some interesting facts about Indian’s on Instagram:

http://www.digitalrepublik.com/digitalgazette/december-edition-2015/instagram-is-the-current-favourite-of-the-millennials-in-India.html

Are Influencers the New Big Element in Marketing? -
Today, every brand needs a comprehensive marketing strategy which would increase a brand's physical presence as well as its presence on social media positively so that they can be at par or even outdo their competitors.
Read about how influencer's talking about various brands on social media has helped enhance the brand's presence online.

http://www.digitalrepublik.com/digitalgazette/july-edition-2015/influencers-the-new-big-element-in-marketing.html

Still Contemplating Snapchat?

Snapchat, the company which has mastered the technique of harnessing the power of user generated content, has managed to grab eyeballs of both users & marketers alike. With the average human attention span coming down to 8 seconds. Snapchat manages to effectively capture the interest of over 12 million Indian Snapchat users. Read more to know further:

http://www.digitalrepublik.com/digitalgazette/august-edition-2015/still-contemplating-snapchat.html

Digits Don’t Lie - Mobile Trends In India (2015)

With almost everyone online on Mobile Devices these days, it has become imperative for marketers to decode how mobile activities are affecting brands and the conversations that surround! But when you have the numbers to rely on you just cannot go wrong. Here are some interesting stats that deserve to be checked out:

http://www.digitalrepublik.com/digitalgazette/september-edition-2015/digits-do-not-lie-mobile-trends-in-india-2015.html

4 Reasons why video marketing is one of the most effective ways to reach millennials

Today it is crucial for marketers to reach the Millennials — i.e. persons who reached adulthood sometime close to the year 2000. According to a research the millennials have an estimated $200 billion spending power, which comes out to $10 trillion over the course of their lifetimes.
Millennials are far more digitally connected than any other group and they are highly engaged on video. Here, are four reasons why incorporating video into your marketing strategy will help you reach millennials.

http://www.digitalrepublik.com/digitalgazette/october-edition-2015/4-reasons-why-video-marketing-is-one-of-the-most-effective-ways-to-reach-millennials.html