Traditionally, brands would push out content with little focus on creating conversations, but now the new campaigns tap influencers to engage with individuals and aim to create brand loyalty among them.

These social celebrities have proven quite valuable to brands by their ability to grow a loyal group of followers, creating engaging content consistently and inspiring trends.

Let’s see how the emergence of social media has lead to a shift in power from brands to individuals, equipping them with a platform where they can engage with brands in real time.