The ‘Digital Genesis’ wing of Digital Republik encourages and helps startups, early stage companies and aspiring entrepreneurs to leverage digital marketing,

The customized training program helps startups understand strategic marketing concepts & the tools required to make informed decisions, effectively making them 'self sufficient digital marketers' to tackle the initial stage.

As part of our initiative, here are some cost effective marketing tactics for all those bootstrapped startups:

1. Digitally driven content

If you’re interested in marketing your business online, you can’t escape hearing about content marketing. Create and share insightful free content, to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.

2. Focus on Proactive Networking

Cultivating valuable relationships and helping those people out before you ask for anything in return is an invaluable and long-term strategy for low-cost marketing. Networking can be embodied in meetings, going to events and conferences, working LinkedIn and reconnecting with old friends and colleagues. This will help you market your business and find direct clients and strategic business alliances.

3. Retarget the visitors on Social Media

Start your company on social media, interact with others, and provide content and information on your business. Then go out and meet the people with whom you’re interacting. This will help you start creating a referral engine for your company through social media.

4. Connect with Relevant Influencers

Identify and focus on several key people with influence in your industry. Rather than attempting to make a general connection with hundreds or thousands of people, try to form a good relationship with people who already have the followers and the ability to promote your startup to the right audiences.

5. Disseminating your business cards

The business cards are a very cost effective marketing weapon and have potential to bring you a number of results. You must remember to offer individuals a way to keep in contact with you. In this way every your contact become potential customers for your business.

6. Blogging

Blogs is a powerful marketing tactic on the internet. If you are creative blogger this is a powerful way to generate traffic to your website and your business without any investments need. Make it a point to be regular in your updates and try to write relevant and attention-grabbing content for your readers.

7. Email Marketing

Email marketing is the marketing tool of choice for businesses looking to attract, retain, and grow loyal customer bases. Businesses all around the world use email marketing to boost sales, generate leads, strengthen relationships, increase website traffic and build brand loyalty.