"You get the best out of others when you give the best of yourself." - Harvey S. Firestone

A tyre company founded by the renowned American visionary and entrepreneur, Harvey S. Firestone in the year 1900.
It was taken over by Bridgestone in 1988. The brand was already well established in America. It was established in India in 2016.

Client's Need


Creating a corporate website to establish the brand in India

Being an international brand the look of the website needed to serve the
international standards of the company

Digital Marketing Case Study In Tyre Industry

The Solution

Tyre Industry Case Study Of Marketing
Website Design Case Studies For Tyre Industry
A corporate website created keeping international design & tech standards in mind:

Website Concept
The theme was selected keeping in mind the brand’s rich racing legacy and also to position Firestone as a youthful brand

Dynamic Tyre Module
A module designed specifically to make searching for tyres and navigation easy by having different search criteria like 'By Size', 'By Pattern' & 'By Vehicle'

Design
The UI & UX was designed to specifically target the youth, which is Firestone’s target group worldwide due to its rich racing legacy

Google Map Integration
Firestone dealers listed on the website were also marked on Google maps to make searching for dealers on the website easier

Responsive Design
Website was designed to be all-device compatible

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