To top
14 Dec

How some B2B Brands Increase Sales through their Websites

The commercial landscape is changing at a very fast pace. Every day, new trends are cropping up. A buyer’s focus when visiting a B2B site is convenience. Therefore it becomes important for your site to influence your audience through appealing design and more. On average, researchers do 12 searches prior to engaging with a particular brand’s website.

With B2B e-commerce expected to hit 12 trillion USD in sales worldwide by 2020, some of the best B2B e-commerce sites are set to take off in a major way. B2B e-commerce denotes business to business electronic commerce which is the selling of services or products between businesses via the internet through an online sales portal. Generally, B2B e-commerce improves a company’s efficiency as these orders are processed digitally instead of manually.

By learning some tricks of the trade, you can ensure that your website is one of the better innovative B2B e-commerce sites available. Here are some companies that have already taken the market by storm & what has worked for them:

  • Fisher Scientific: Providing medical and laboratory supplies and equipment, Fisher Scientific’s website makes great use of promotions. A promotions page with multiple offers gives nice discounts.
  • Haas Automation: Haas Automation is a manufacturer of machine tools. If a business thinks its products are too expensive and too big to sell online, creates a quote for such items. The site ensures consistency in the pricing and sales process.
  • Grainger: A leader in providing industrial supplies, Grainger’s site is complete with features that make it easy for business buyers. Some of these facilities include estimated product arrival time and a mobile app.
  • MSC Industrial Supply: A worldwide supplier of industrial tools and equipment, MSC Industrial Supply’s website has a simple process for buyers to allocate and track expenses. Buyers can log in and create categories and values for company personnel to use later.
  • 4Imprint: With the goal of solving a customer’s problems, 4Imprint provides promotional products. The site reduces perceived risks by giving clear guarantees as well as a section for customer reviews.
  • Herman Miller: An office furniture provider, Herman Miller has a handy selector that guides buyers into finding the right piece of furniture. The products page provides information on reviews, a product Q&A, satisfaction guarantee and a shipping date.
  • Pasternack: A supplier of microwave components and radio frequency devices, provides helpful content supporting shoppers while they purchase their products. It also enables buyers to build customised and unique products.
  • New Pig: New Pig’s products prevent spills, leaks, drips, and also provide clean up. Buyers can order products to auto-ship thus continually receiving the products. This gives convenience to buyers and increases the lifetime value of the company.

The most innovative B2B e-commerce sites will comfortably ride the popularity wave created by an increasing number of customers. Hearing what your customers want is an important part of ensuring your site works. Create a great customer experience that acts as a screen to the complex strategies you may be using behind-the-scenes. A great site can transform the way B2B companies go about their business. Learn from these B2B masters and use the best blueprints to experience the success firsthand!

No Comments

Sorry, the comment form is closed at this time.