Search Marketing

In the past, sales leads were obtained by presenting content to the general public and waiting for interested customers to react. Approaches like cold calling, TV ads and social media ads are examples of this. With search engine marketing however, the potential customers are the ones initiating contact. A person looking for a service online is one who is ready to buy. So when someone…

Over the past few years, with the rise in Internet penetration & smartphone usage, Local SEO has grown remarkably. And although it may appear to be the same as organic SEO, it is quite different.

What is Local SEO?

Local SEO is the process of optimizing your website in a bid to get higher local search rankings. Its key area of focus is to provide results that…

Gone are the days when content marketing and search engine optimization were considered as mutually exclusive activities. Today, given the crucial role that content marketing plays in the success of business online, it is of utmost importance to connect SEO activities with content marketing.

Brands need to ensure that their content team works in tandem with their SEO team so that not only is their content…