In just the last 12 months, consumer interest in shopping online has almost doubled, and surprisingly, 60% of online shoppers come from non-metros.
By 2020, the number of online shoppers in India is expected to increase from 50 million, to 175 million.
E-commerce is a sector that has seen phenomenal growth in India in the recent past. In part this is due to the fact that online…
The gradual but assured shift of customers from a brick and mortar retailer to e-tailers is evident from their online usage behaviour, and easy access of necessities or luxuries through…
A new addition to the Facebook, the most ubiquitous social media platform may completely transform the e-commerce business with the ‘Shop’ Button.
Facebook is planning to launch its new call-to-action button, the Shop button very soon. This feature will help the Facebook users discover and buy products on the platform immediately, without having to leave the Facebook page. For the Digital Marketers, this spells value addition…
The face of eCommerce is being forced to adapt to the preferences of the hustling, multi-tasking, booming 30% of the world’s population: Millennials.
However, who are these Millennials? They are none other than the Generation Y people who are born between the years of 1980 & 2002.
Google predicts Indian eCommerce to grow to $15 billion by 2016. The future of ecommerce is quite strong, that is…
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