Shaping Your Mobile Marketing Strategy

As little as 5 years ago, thinking about browsing the internet from a handheld mobile device was a very new concept, and only a handful of people decided to actually surf the net from their smartphones. Today however, the tables have turned. Mobile browsing is all set to overtake desktop browsing, and people are constantly Googling, searching, shopping and more on the smartphones and tablets.

What's more, India is home to 20% of the world's mobile phone users. This means that in order to keep your business relevant, it's important that you get familiar with a few mobile marketing best practices. Studies show that 29% of companies today agree on the importance of having an effective mobile strategy to properly engage consumers. To ensure that your business doesn't miss out, you need these essential mobile marketing tips to take your strategy to the next level.

1. The Power of Mobile Browsing
Accessing a website from a desktop or laptop isn't quite the same as browsing on a phone. You need to make sure that your website is responsive on mobile devices, and that the entire experience of interacting with your website is fun and easy. With a few subtle design changes, your site will load properly on all kinds of devices, making it an enjoyable experience for users. You should also be weary of the bandwidth usage of each of your pages – they should load as quickly on data connections as they would on Wi-Fi networks. If you're listing contact details on your mobile website, add a click-to-call button and make navigation easy - all of this adds to the overall experience of interacting with your brand over a mobile device.

2. Put the User First
One of the most important tips for a mobile marketing strategy is to make sure you keep your users in mind. Whether people are accessing your website on their phones, or interacting with your over an application, it's crucial that they enjoy the experience. A great app experience is the easiest way to increase customer loyalty and purchase behaviour in the long run. Unfortunately, anything from too little content to broken links and too much content can cause your app to fail. A recent survey suggests that if your app allows users to pay bills, report issues, and receive updates on offers, people are more likely to download and use your app.

3. Get Social
Studies show that most social media users access their accounts from mobile devices. By paying for ads on mobile social media apps, you're sure to get your business more visibility, and are likely to reach a wider audience. You should also be active on social media websites and try and garner more clicks and app downloads as organically as possible.

4. Keep It Short
In general, people don't read content on the internet, they skim through it. All the copy on your website should be broken down as much as possible into easy-to-read sentences and paragraphs. Even if you're writing blog posts that are on your website, keep it snappy and to the point. Not every post on your website needs to be as elaborate as a Tolstoy novel. The easier people find it to read on your website, the more likely they are to come back.

Now that you have these mobile marketing strategy tips under your belt, you can create specific campaigns for festivals, holidays, or any other cause that your business is related to or feels strongly about. With the world going mobile, it's important that you crack the code to efficient mobile marketing, and put your brand on the map.