It is becoming clear that the future of Social Marketing, and Marketing in general, is rapidly transforming into a dialogue between buyers and sellers.

As we predict, Collaborative Marketing will bring much greater change than enabling consumers to comment, like, or retweet posts. The current barriers between companies and their consumers will be removed and brands will create and improve their products and messaging continually with their consumers. Likewise, it will give the consumers a chance to influence and take co-ownership of their favourite brands.

It’s time you shift from marketing "AT" consumers to marketing "WITH" consumers.

Keeping this scenario in mind and to find out more about what customers want to talk about and how you can best reach them, check out the infographic: