As you all will be reading & noticing the Ads across Newspapers & the Digital Space, Online Fashion Retailer Myntra will shut down its website from May 15 2015, shifting to an exclusive mobile app-based model.

This will be the first such instance of an e-commerce player transforming into a mobile-only entity as Internet usage on smartphones witnesses a surge in India.

With this Big Jump, it’s very important to now start gauging & reconsidering the Digital Market in the coming years.

Let’s start with the fundamental question: How Important is it to have an APP, in spite of having a Mobile Friendly Responsive Website?

The customers in today’s world are on a run and they’re using mobile application platforms to get there. Whether they use mobile phones, tablets, or other mobile devices they have all the information they need. That's why mobile apps are so much important in today’s market.

In addition to this, mobile apps also allow customers to have all your information at their fingertips. Also, it is important that the app works on multiple mobile application platforms.

Here are some of the biggest benefits of mobile apps for businesses. Brands can:

• Build Loyalty
• Reinforce the Brand Values
• Increase your Visibility
• Increase your Accessibility
• Increase Sell-Through
• Increase exposure across mobile devices
• Connect you with on-the-go consumers

There are more of course, but these are just some of the biggest. As you too, can see, benefits can be huge.

These benefits are not only limited to the business, but extends to the customers as well.

Here are some of the benefits of mobile apps for the customers. They can:

• Easy access to your inventory
• Get notifications of special events, launches, etc.
• Have one-touch access to your contact information
• Get directions to your location from wherever they are
• Make fast, seamless appointment scheduling

And more! As you can see, that's a lot.

Important fact to note: Promotional email messages receive about a 4% read rate. PUSH notifications 97%.

We believe that not only will the mobile app be a ‘Cool Marketing Tool‘ (allowing you to say things like, visit our website to download our free app!) that will help get people returning to your website, but it will allow you to engage with your customers in a whole new way.

With Big Players like Flipkart & Myntra, going all Mobile APP, there certainly is a BIG Change to come in the following years!

And as we say it, “Let’s Change the way we think about Marketing!"