Bharat Bijlee is a leading Electrical Engineering company based in India. Established in 1946, its primary business segments are Power Transformers, Projects, Electric Motors, Elevator Systems, Drives and Industrial Automation solutions.
Bharat Bijlee has always been marketing traditionally through their efficient and dedicated sales force who further market their new products through their existing distribution network.
However, for their new product – “Syncrovert – IE4 Motors” they partnered with Digital Republik, in order to increase their reach online and generate more leads by integrating their offline & online strategy.
THE OBJECTIVES
  • Marketing their new product, build awareness and increase the brand reach beyond their distribution network.
  • Targeting their specific industry to acquire business leads from various cities in India.
THE BRAND CHALLENGES
  • Minimal Online Presence: The online presence of the brand was almost negligible. As a result, opportunities to generate leads online were being missed upon.
  • No Brand Awareness: Lack of Brand Awareness, meant lack of business through online mediums
OUR STRATEGY
  • Created an Online Presence by reiterating the web landing page with necessary call to actions for efficient marketing and capturing each and every lead through various mediums.
  • Rolled out Google AdWords Campaigns targeting:
    o Product specific keywords
    o With a focus on product range with less visibility.
THE IMPACT
  • 130+ Google Leads
  • 4,000+ Ad Clicks
  • 42,000+ Ad Impressions
  • All the above in 60 Days
CLIENT TESTIMONIAL

Bharat Bijlee did its first ever SEM campaign with help of Digital Republik. We got better results than we expected! Digital Republik team was responsive all along the way. Even though this was a pilot project they did all that was needed to execute an effective campaign.


Gayatri Hingorani
Deputy General Manager

Want to see the needle move on your sales?