The Zeba picture starts with the word “Zebaish”, which in Persian means Beautiful. Situated in the heart of Mumbai, with over 30 years of legacy, Zeba is one of the few brands that offers a totally coordinated furnishing solution, covering textiles, upholstered furniture, floor coverings etc. for dressing homes and other spaces.
THE OBJECTIVES
  • Re-establish the brand Zeba as an Affordable Luxury House by focusing on its Legacy.
  • Enhance Brand Equity in and around Mumbai.
  • Maximize Brand Engagement through various Social Media activities.
  • Increase the Inquiries and Footfalls at the Shop by leveraging its Online Marketing activities.
Digital Marketing Strategy For B2B
Our Strategy
  • Executeda well thought out strategy using online mediums – Social Media Marketing and Search Marketing
  • Social Media Marketing served in re-establishing Zeba as an Affordable Luxury Brand by focusing on the past associations through active social media presence
  • Strategized the Lead Generation Ads to increase the footfalls and acquire more leads
  • Influencer Marketing & Email Marketing served in increasing the Brand Awareness and building credibility and loyalty in the minds of the consumers
  • Executed ‘Zeba Styling Session’ – an in-store Workshop conducted by the owners to educate consumers about their design related queries thereby, building up the Goodwill of Zeba as a brand and increasing the Brand Engagement
B2C Marketing Case Studies
THE IMPACT
  • 4500+ Leads within a span of 10 months with an average of 200+ B2B Leads per month and 150+ B2C Leads per month
  • Conducted 3 successful Zeba Styling Sessions over a period of 10 months with a group of 50+ customers per session
  • Collaborated with renowned Interior Designers like Anuradha Kapoor and Rittika Chokhany
Home Décor Marketing Campaigns
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