How The Drama School got 300+ Enquiries with Digital Republik's Marketing strategy

Drama School Mumbai was founded in 2013 to forge a new generation of theatre-makers; actor-creator-entrepreneurs professionally trained to perform and create work to a higher global standard of storytelling.
Drama School Mumbai also works to promote the awareness of theatre and its processes to a wider audience interested in exploring and understanding the medium.

THE OBJECTIVES / CHALLENGES

To engage the target audience, increase brand visibility, Recognition and Credibility in the mind of the consumers
To increase admissions enquiries by leveraging its active social media presence.

OUR STRATEGY

With a view to reach the target set of aspiring actors and compelling them to enrol with THE DRAMA SCHOOL, in the highly competitive and crowded market, we adopted the most effective content strategy by engaging audience via:

Lead Generation and Database retargeting on Facebook
SEARCH ENGINE Marketing on Google

THE IMPACT

340+ Facebook enquiries in 2 months (Double than the set targets)
60,000+ Facebook Reach
80,000+ Facebook Impressions

CLIENT TESTIMONIAL

Drama School Mumbai is a relatively small and new organisation in the arts sector. Given our scale and the niche nature of the industry we're a part of, our stint with Digital Republik was our first foray in the world of digital marketing. We've since gone back to them for a second year in a row and am already in talks for a third session. DR has worked with us to understand the nature of our work and our audiences and has patiently customised campaigns to maximise effectiveness for us.