With a view to reach the target set of aspiring actors and compelling them to enrol with THE DRAMA SCHOOL, in the highly competitive and crowded market, we adopted the most effective content strategy by engaging audience via:
Drama School Mumbai is a relatively small and new organisation in the arts sector. Given our scale and the niche nature of the industry we're a part of, our stint with Digital Republik was our first foray in the world of digital marketing. We've since gone back to them for a second year in a row and am already in talks for a third session. DR has worked with us to understand the nature of our work and our audiences and has patiently customised campaigns to maximise effectiveness for us.