Digital Marketing case study on International School | Digital Republik
Shri Balaji International School - A standalone school in Malad, Mumbai aims at excellence in education, using the latest educational technology, computers, audio-visual aids combined with vigorous extra-curricular activities, the school offers ample opportunities for the complete personality development of students enabling them to become confident and to adopt a modern and progressive outlook to life.
THE OBJECTIVES
  • Re-Build Brand image, brand awareness within the neighborhood..
  • Increase brand visibility, Recognition and Credibility in the minds of consumers.
  • To increase Admission inquiries by leveraging its online marketing activities.
DR CONTRIBUTION
  • Designed and Developed a New website for the school which is All Device Responsive
  • Database Retargeting on Facebook by defining the Audience and their demographics
  • Defined the consumer’s online search behavior through specific set of keywords
  • Created a Lead funnel by segregating Genuine leads from the Junk leads
Digital Marketing Agencies For Education
THE IMPACT
  • 400+ leads within a span of 4 months
  • 6 Lac+ Facebook Reach
  • 1.5 Lac+ Ad Impressions
  • On an average 55% were categorized as ‘Qualified & Interested’
Online Lead Marketing Case Study
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