Founded in 1981, SP Jain Institute of Management & research (SPJIMR) ranks amongst the top 10 management institutes in India. With their well-defined mission “Influence Practice and Promote Value-based Growth”, SPJIMR has been building on this through pedagogic innovations and pioneering innovations.
  • To create awareness among the Target Audience for their MDP (Management Development Program - 2-day courses) at SPJIMR.
  • To increase Admission Enquiries by leveraging online marketing activities.
  • Executed a well thought out strategyusing online mediums – Social Media Marketing and Search Marketing.
  • Created an Interactive Landing Page (web page) to easily capture Google Leads.
  • Defined the consumer’s online search behavior and strategized the Lead Generation Ads to target and acquire more leads.
  • Provided a service whereby leads were verified in order to segregate junk leads out, thereby creating a lead funnel.
  • 150+ Leads (per course) in an average span of 45 days
  • 3 Lac+ Facebook Reach
  • On an average, 55% were categorized as ‘Qualified & Interested’
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