The term ‘VIVERO’ is derived from Spanish which means “where life is nurtured”. Vivero International with 14 centers across India is committed to shaping responsible, global citizens and passionate lifelong learners who are prepared for the 21st century.
THE OBJECTIVES
  • Enhance Brand Recognition and Credibility in the minds of consumers (parents).
  • Increase Brand Awareness for the new centers in all the cities across the country.
  • Maximize Brand Engagement through various Social Media activities.
  • To increase Admission Enquiries by leveraging its online marketing activities.
OUR STRATEGY
  • Rolled out Google Adwords Campaign, targeting specific relevant keywords.
  • Social Media Marketing served in increasing the Brand Awareness through active social media presence.
  • Defined the consumer’s online search behavior and strategized the Lead Generation Ads to target and acquire more leads.
  • Promoted various Events like Movie Nights, Christmas Carnival, Circus Carnival and so on. These Events Promotion helped in connecting with the target audience and increasing the Brand Engagement.
IMPACT
  • 1500+ Leads across 11 centers in a span of 10 months
  • 10 Lac+ Facebook Reach
  • On an average, 65% were categorized as ‘Qualified & Interested’
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