Knowlarity is India's largest Cloud Telephony company & has grown by leaps and bounds since their inception in 2009. It currently powers more than 8,000 companies in India and abroad. They have a presence in 65 countries. Their flagship products, SuperReceptionist and SmartIVR, can process over a million calls an hour. They are headquartered in Singapore and have offices in Gurgaon, Mumbai and Bangalore.
LOW Website Traffic & HIGH Cost of Leads A fast growing startup, requires a focus on increasing Organic (un-paid) Traffic to the Website and a cost efficient method to acquire business leads through Search Marketing.
LIMITED Search Engine Optimization Establishing brand credibility through an increase in website ranking, especially on relevant Google keywords & search criterias, was critical to the brand.
What we did
Implemented an extensive On Page strategy by adding relevant tags & cards
Content on the website was made 'SEO Friendly' which hosted a list of relevant keywords
Interlinked Social & SEO together where relevant keywords were used in Social Media Content
Continuous SEO Off page submissions were carried out with a strategic planning & insertions
In a span of 1 ½ years:
63 Keywords on the 1st Page of Google
50% Increase in the Organic Traffic
25% Decrease in Google Adwords (SEM) Spends
73% Increase in New Website Visits
Some Other Interesting Case Studies
SEM leads in one year
more orders through E-mail marketing
more website traffic through its blog
drop in its SEM spends
E-mail open rate
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