Founded in 1991 at Singapore, Clearpack group provides Best-in-Class Packaging machines for Primary, Secondary and End of line packaging needs at an optimal cost . It has a presence across South East Asia, India, China, Middle East and Europe.
MINIMAL Online Presence The online presence of the brand was almost negligible. As a result, opportunities to generate leads online were being missed upon. Potential B2B Customers, globally, were unable to find the Company online.
HIGH Cost Per Lead Annual 'Offline' Events were generating a negligible amount of potential Customer Leads, as a result the 'Cost Per Lead' were rather high.
NO International Brand Presence The brand had a target to acquire business leads from various international markets, but this was either too expensive (through traditional means) OR too complicated to manage.
What we did
Created an online presence by making a search friendly and responsive website
SEO Off-Page activities were implemented on international Google domains (India, Global, Indonesia, Philippines, Thailand)
Initiated the Google adwords campaign globally
In a span of 1 year:
The strategy online presence led to an increased Return Of Investment (ROI) and reduced
cost of customer acquisition
Over 600 leads were achieved from SEO and Google adwords
The SEO activities increased website traffic by 100% from India, Thailand, Saudi Arabia, Singapore, UAE & China which led to a drastic increase in website enquiries.
Cost per lead fell from 54 SGD to 40 SGD
Some Other Interesting Case Studies
more orders through E-mail marketing
website traffic in one year
more website traffic through its blog
drop in its SEM spends
E-mail open rate
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