Knowlarity

Knowlarity is India's largest Cloud Telephony company & has
grown by leaps and bounds since their inception in 2009.
It currently powers more than 8,000 companies in India and
abroad. They have a presence in 65 countries. Their flagship
products, SuperReceptionist and SmartIVR, can process over
a million calls an hour. They are headquartered in Singapore
and have offices in Gurgaon, Mumbai and Bangalore.




  Brand Challenges
  • LOW Website Traffic & HIGH Cost of Leads
    A fast growing startup, requires a focus on increasing Organic (un-paid) Traffic to the Website and a cost efficient method to acquire business leads through Search Marketing.
  • LIMITED Search Engine Optimization
    Establishing brand credibility through an increase in website ranking, especially on relevant Google keywords & search criterias, was critical to the brand.



What we did
  • Implemented an extensive On Page strategy by adding relevant tags & cards
  • Content on the website was made 'SEO Friendly' which hosted a list of relevant keywords
  • Interlinked Social & SEO together where relevant keywords were used in Social Media Content
  • Continuous SEO Off page submissions were carried out with a strategic planning & insertions





IMPACT
In a span of 1 ½ years:
  • 63 Keywords on the 1st Page of Google
  • 50% Increase in the Organic Traffic
  • 25% Decrease in Google Adwords (SEM) Spends
  • 73% Increase in New Website Visits
Retail Lead Generation

Some Other Interesting Case Studies
  • Achieved
    600
    SEM leads
    in one year




    Retail Marketing Strategy
  • Achieved
    25%
    more orders through
    E-mail marketing



  • Achieved
    35%
    more website traffic
    through its blog




    Retail Digital Marketing Case Study
  • Achieved
    35%
    drop in its
    SEM spends




    Digital Marketing In Retail Industry
  • Achieved
    14%
    E-mail
    open rate




    Email Marketing Strategy For Retailers








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