As one of the largest gem labs in the world, Gemological Science International (GSI) is an independent commercial gemological laboratory which provides reliable, fast, and professional gemstone identification as well as grading and appraisal services to the global fine jewellery industry. In recent years, GSI has expanded its global footprint by opening offices in the United States, India, Israel, Belgium and Botswana.
NO Brand Awareness A US based brand, establishing their presence in India, targeting Trade, as well as Consumers, in a niche industry, required significant brand awareness.
NO Product or Service Recognition The brand needed to increase their Product & Service recognition, wihin the specified industry (Gemstone Certification), with Consumers, as well as the Jewellery Retailers.
NO Customer Connect Establishing a relationship with the target audience (retailers and consumers), using a cost efficient medium was critical to long term brand sustainability.
What we did
Executed a well-thought strategy using online mediums - Emails, Social Media & Telephony Marketing
The Emailers served as touch point for the B2B Retailers. Live Event & Trade Show Marketing, creating awareness about their Stalls & presence was communicated via strategic emailers
Created & managed their Internet Reputation by having an active presence on relevant Jewellery & Trade Portals
Continuous updates & creatives were published on Social Media Platforms - Facebook, Twitter & Instagram
In a span of 1 ½ years:
FB Fanbase reached 50k+ Likes
The Emailers had an Open Rate of 14% wherein the industry standards range between 3% to 5%.
12 Million People reached through Online Marketing
5,500 Retailers Engaged
Some Other Interesting Case Studies
more website traffic through its blog
more orders through E-mail marketing
website traffic in one year
drop in its SEM spends
SEM leads in one year
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