As one of the largest gem labs in the world, Gemological Science
International (GSI) is an independent commercial gemological
laboratory which provides reliable, fast, and professional gemstone
identification as well as grading and appraisal services to the global
fine jewellery industry. In recent years, GSI has expanded its global
footprint by opening offices in the United States, India, Israel,
Belgium and Botswana.

  Brand Challenges
  • NO Brand Awareness
    A US based brand, establishing their presence in India, targeting Trade, as well as Consumers, in a niche industry, required significant brand awareness.
  • NO Product or Service Recognition
    The brand needed to increase their Product & Service recognition, wihin the specified industry (Gemstone Certification), with Consumers, as well as the Jewellery Retailers.
  • NO Customer Connect
    Establishing a relationship with the target audience (retailers and consumers), using a cost efficient medium was critical to long term brand sustainability.

What we did
  • Executed a well-thought strategy using online mediums - Emails, Social Media & Telephony Marketing
  • The Emailers served as touch point for the B2B Retailers. Live Event & Trade Show Marketing, creating awareness about their Stalls & presence was communicated via strategic emailers
  • Created & managed their Internet Reputation by having an active presence on relevant Jewellery & Trade Portals
  • Continuous updates & creatives were published on Social Media Platforms - Facebook, Twitter & Instagram

In a span of 1 ½ years:
  • FB Fanbase reached 50k+ Likes
  • The Emailers had an Open Rate of 14% wherein the industry standards range between 3% to 5%.
  • 12 Million People reached through Online Marketing
  • 5,500 Retailers Engaged
Retail Lead Generation

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