Banner is a global leader in process and industrial automation. The product catalogue includes over 30,000 automation products which includes sensors, machine safety, lighting & indicators & more - the most comprehensive in the industry. It provides solution to industries like agriculture, automotive beverage, electronic, oil & gas.
HIGH Cost Per Lead Well-known brand in the industry category, with credible online marketing efforts using Search Marketing to generate business leads. However, the cost to acquire these leads using 'Search' was very high.
What we did
Defined their consumer's online search behavior & accordingly strategized their Lead Generation activity
A targeted search strategy was created for their India, Europe & Middle East market
2-fold Search Strategy was drafted, where the immediate buyers & researchers were grouped
a. The Direct Buyers, with immediate buying intentions were targeted with the paid ads
b. The Researches, where the buying intention weren't immediate, they were targeted with organic (unpaid) search so that we don't burn budgets on Google ads without any result
In a span of 1 year:
The Company got more leads within the same budget due to reduction in cost per lead
The search had not only become cost effective but also a key source for lead generation
Search Traffic on the website increased by 200%, which accounted to traffic of 1 Lac per month
In India - Cost Per Lead came down to INR 450 from INR 1000
Internationally (Europe & Middle East) - Cost Per Lead was reduced by 65%
Some Other Interesting Case Studies
E-mail open rate
more orders through E-mail marketing
website traffic in one year
more website traffic through its blog
SEM leads in one year
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