Founded in 1901 at Singapore, Clearpack group provides best-in-class packaging machines for Primary, Secondary and End of Line Packaging need at Optimal Cost. It has a presence across South East Asia, India, China, Middle East and Europe.
MINIMAL Online Presence The online presence of the brand was minimal. As a result prospects were having difficulty finding the Company Online and Online Lead Gen activities were going to waste
HIGH Cost Per Lead Negligible Online Presence coupled with wasted Online Lead Gen efforts affected the Lead Gen Campaigns leading to a High Cost Per Lead
NO International Brand Presence The brand had a target to acquire business leads from various international markets, but this was either too expensive (through traditional means) OR too complicated to manage.
What we did
Created an online presence by making a search friendly and responsive website. Frequent postings across LinkedIn and Facebook helped increase the online presence and build more credibility
SEO Off-Page activities were implemented on international Google domains (India, Global, Indonesia, Philippines, Thailand)
Updated Landing Pages with the latest offerings and optimised the targeted keywords thereby decreasing the Cost Per Lead
Monthly SEM Leads increased from 120 to 200+
60+ monthly SEO Leads
Cost Per Lead dropped to SGD 12 from SGD 25
The SEO activities increased website traffic by 100% from India, Thailand, Saudi Arabia, Singapore, UAE & China which led to a drastic increase in machine enquiries
Some Other Interesting Case Studies
more orders through E-mail marketing
website traffic in one year
more website traffic through its blog
drop in its SEM spends
E-mail open rate
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