Digital Marketing For
Schools, Colleges,
Universities & Other
Education Providers
Objectives



Generating Leads &
Enquiries




Building A Parent/Student Relationship Program




Building A Community Of
Past & Present Students




Expansion Through
Franchising

Digital Marketing

Strategy + Technology + Marketing

Education Sector



Marketing in this sector is about building a brand and a relationship with existing students while consistently
acquiring new ones, in a cost-efficient way.




education-lead-generation



Few Impact Stories

Our Experience in the Education Sector is vast, here are a few case studies that you may find interesting
digital-marketing-in-education-sector

  • 20,000 Leads Acquired in 1 year and cost per Lead reduced from INR 500 to INR 183
education-digital-marketing
  • Cost per lead of the campaigns was brought down to 126 from INR 500, and achieved 21,000+ leads within a year under the same budget
  • Conducted student engagement activities across various social media platforms for brand awareness
education-marketing-strategy
  • ZICA - in 1-year generated 9K+ Student Leads with an Average Cost Per Lead of INR 68 & up to 500 Franchisee Leads
  • ZIMA - in 1-year generated 14K+ Student Leads with an Average Cost Per Lead of INR 24
student-lead-generation
  • Acquired 3000 Student Leads with an Average Cost Per Lead of INR 136
  • Received 700+ Franchisee Leads with Customized Landing Pages for
    India & Abroad (Middle East, South Africa, Vietnam)
marketing-case-study-for-educationa-sector

  • Built a Student Friendly Website with Appealing Content & Design
  • Generated 1000+ Leads with CPL INR 500 for India & other countries (Kenya & Nigeria) within a Year
franchise-lead-generation-in-education-sector
  • 360 Degree Integrated Marketing Strategy
  • Received 1000+ Leads Every Month with an Average Cost Per Lead of INR 200
  • Acquired 500+ Franchisee Leads with an Excellent Conversion Rate
  • Used Social Media for Student Engagement & to Build the Alumni Community
  • Achieved Top Search Rankings for all the Curriculum Specific Keywords on Google

"DR is our extended Marketing Arm which helps
in Lead generation as well Student Management
Programs."



Abid Matoo, National Sales Head, CMS

"Smart & Curious lot ... who always wanted to innovate solutions. A Special mention to their Student lead Management portal which they created. It made life easier in terms of Student allocation, response and follow-ups."

Sunil, Director, ACI



Also Read

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    600+ leads achieved
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  • Pestout

    850% sincrease
    in sales on
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  • Polygel

    5000+ carpenters
    registered to
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  • Soccer Connections

    70% more social
    engagements through
    Digital Marketing



Want to see the needle move on your sales?