Digital Marketing Case Study For Packaging Industry | Digital Republik


clearpack

Founded in 1901 at Singapore, Clearpack group provides best-in-class packaging machines for Primary, Secondary and End of Line Packaging need at Optimal Cost. It has a presence across South East Asia, India, China, Middle East and Europe.




  Brand Challenges
  • MINIMAL Online Presence
    The online presence of the brand was minimal. As a result prospects were having difficulty finding the Company Online and Online Lead Gen activities were going to waste
  • HIGH Cost Per Lead
    Negligible Online Presence coupled with wasted Online Lead Gen efforts affected the Lead Gen Campaigns leading to a High Cost Per Lead
  • NO International Brand Presence
    The brand had a target to acquire business leads from various international markets, but this was either too expensive (through traditional means) OR too complicated to manage.

What we did
  • Created an online presence by making a search friendly and responsive website. Frequent postings across LinkedIn and Facebook helped increase the online presence and build more credibility
  • SEO Off-Page activities were implemented on international Google domains (India, Global, Indonesia, Philippines, Thailand)
  • Updated Landing Pages with the latest offerings and optimised the targeted keywords thereby decreasing the Cost Per Lead










IMPACT
  • Monthly SEM Leads increased from 120 to 200+
  • 60+ monthly SEO Leads
  • Cost Per Lead dropped to SGD 12 from SGD 25
  • The SEO activities increased website traffic by 100% from India, Thailand, Saudi Arabia, Singapore, UAE & China which led to a drastic increase in machine enquiries
Retail Lead Generation

Some Other Interesting Case Studies
  • Achieved
    25%
    more orders through
    E-mail marketing



  • Achieved
    100,000
    website traffic
    in one year




    SEO For Retail Business
  • Achieved
    35%
    more website traffic
    through its blog




    Retail Digital Marketing Case Study
  • Achieved
    35%
    drop in its
    SEM spends




    Digital Marketing In Retail Industry
  • Achieved
    14%
    E-mail
    open rate




    Email Marketing Strategy For Retailers








Not a subscriber to our Newsletter?

Get a curated collection of the 'worth-reading' News & Trends from the Digital & New Media Marketing industry.





Want to see the needle move on your sales?