Strategic Marketing Case Study For Retail Indutry

Creative Display

Creative Display provides total display support including a wide range
of wall and floor display systems to small, medium and large retail
outlets since 1991. It provides complete makeover service to enable
the store to realize its full potential by maximizing sales and customer
patronage which is also known as a One Stop Solution for all Retail
Store Interiors requirements

Brand Challenges

NO Online Presence
The brand had almost no online presence. As a result, potential customers were unable to validate the company or its credibility.
NO Business Leads
The lack of online presence was also leading to a lack of business leads for the company's products.

What we did

Created an Online Presence by creating a website which was Ecommerce enabled to fulfil orders
Initiated SEO & Email Marketing activities to build brand awareness & target relevant customers
Rolled out Google Adwords Campaign to Generate Leads

IMPACT

In a span of 1 year:

Enquiries jumped from 0 to 2,000+
Email Marketing strategy increased the referral orders by 25%
Due to Continuous SEO Activities, 8 high traffic keywords ranked on the 1st Page of Google
This helped the brand achieve a significant rise in website traffic, resulting in 8,000+ page views

Some Other Interesting Case Studies

Achieved
100,000
website traffic
in one year
Achieved
35%
more website traffic
through its blog
Achieved
35%
drop in its
SEM spends
Achieved
14%
E-mail
open rate
Achieved
600
SEM leads
in one year

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Brand Presence Online Brand Building Brand Credibility/Loyalty Lead Generation Any Other